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Birra Moretti
Industry
Beverage
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Campaign
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Birra Moretti, a brand under the Heineken umbrella, sought a unique way to engage with beer distributors, primarily male reps. We innovatively blended the worlds of Italian “football” and American football, creating our hybrid “Futbol Football.” This creative approach was such a massive hit with the reps that Birra sold the “Futbol Football” to the public.
This innovative campaign was featured on the ESPN2 World Cup of Beer, propelling Moretti into the tournament. At the ADDYs, it won both the Gold Award and the Judges Award, a testament to its groundbreaking nature.
Featured in Advertising Age, 2010, the year we won Small Agency Of The Year: Southeast.
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