Charleston CVB: A Charlestonly Campaign
Print Ads
TV Spots
In 2011 Charleston won first won the Condé Nast Readers’ Choice Awards as the best city to visit in the US. Along with helping to “put heads in beds,” we were able to help Charleston CVB welcome more family visitors, draw more leisure visitors during shoulder seasons and elevate the region’s brand from a quiet place for history buffs to a lively city full festive fun. We kicked off the campaign with a series of lush print spreads, then followed up with a series of short videos. This campaign was the winner of a Gold Addy award.