Dixie Vodka

When someone says the word ‘dixie’, what comes to mind? Do you envision moonlight, magnolias and gentle drawls – or do your associations run deeper? When Grain & Barrel Spirits came to us, that was the question on everyone’s minds. How do we take this growing brand, and build it to be emblematic of everyone in the South … and beyond? We did it by building a visually-intoxicating campaign that’s not only inclusive to everyone, but exclusively Southern. It’s not about race. It’s about flavor. It’s about racing. It’s about good times. And everyone’s invited to the party.