Dixie Vodka

For The Dixie In You – Wherever You Are


NASCAR Signage

Sales Sheets



HTML5 Digital Display

NASCAR Homepage Roadblock

Dixie Vodka “Bar Car”

When someone says the word ‘dixie’, what comes to mind? Do you envision moonlight, magnolias and gentle drawls – or do your associations run deeper? When Grain & Barrel Spirits came to us, that was the question on everyone’s minds. How do we take this growing brand, and build it to be emblematic of everyone in the South … and beyond? We did it by building a visually-intoxicating campaign that’s not only inclusive to everyone, but exclusively Southern. It’s not about race. It’s about flavor. It’s about racing. It’s about good times. And everyone’s invited to the party.

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