You Might Wish You Got Right With The Man
Blueprint Creative
Landing Page
When our ex-Navy SEAL, Wharton Business School-trained friend walked in with an idea to start importing ammunition, we didn’t expect to disrupt an entire category. Or risk damnation. In an industry ruled by century-old manufacturers and also guys with questionably-intimidating graphic sensibilities, Preacher wanted to introduce a new character – one who says only the right things, walks the walk, and knows who ultimately keeps score.