South Carolina Aquarium: Get Surprisingly Close
When the South Carolina Aquarium asked us to create a TV spot to introduce a penguin exhibit, there were two obstacles. First, the spot had to appeal to a wide audience – parents and their kids. Even bigger was the fact that the exhibit would only have four penguins. The main focus of the spot was to give people an idea of just how close they could get to the penguins, by using a giant penguin.
After successfully introducing the penguin exhibit to the South Carolina Aquarium, we were brought back to invite folks to meet an albino alligator. We had the alligator costume made and brought back two familiar faces to introduce people to “Al.”