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Dixie Vodka
Industry
Beverage
Services Provided
Research & Strategy
Campaign
Print
Digital Ads
Social Content
Video
Label Design
When someone says the word ‘dixie,’ what comes to mind? Do you envision moonlight, magnolias, and gentle drawls – or does your associations run deeper? When Grain & Barrel Spirits came to us, that was the question on everyone’s minds. How do we build this growing brand to be symbolic of everyone in the South … and beyond? We did it by creating a visually intoxicating campaign that’s inclusive to everyone but exclusively Southern. It’s not about race. It’s about racing. It’s about flavor. It’s about good times. And everyone’s invited to the party.
They haven't let us drive the car yet, but we're still working on it.
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