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Taco Boy: Marketing Campaigns, Collateral, Guerilla Marketing and Outdoor Design
Project Info
Industry
Dining
Services Provided
Collateral
Outdoor
Campaign
Guerilla
Most restaurants make some flyers, put up some billboards, and hope their patrons say nice things on Yelp. Not our friends at Taco Boy. They wanted to do more. So we pulled out the big creative guns. With guerilla marketing choices like fake road signs, pretend fines, graffiti on abandoned boats, and wheat-pasted posters on buildings under construction, we crafted a campaign that fit the free spirit of Taco Boy.
Beyond the campaign, we ensured the Taco Boy brand was united by making some nifty graffitied license plate menus and a festive and mischievous logo. They only had one location on Folly Beach when we started working for them, and now they are up to 5, with 2 more on the way. Now that's something to TACO bout!
Fines, Fake Signs, and Graffiti Designs, that’s what Taco Boys are made of.
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