Birra Moretti – Futbol Football

Birra Moretti was looking for a fun giveaway item to help boost relations with the mostly male reps at beer distributors. We decided to blend the world of Italian “football” with American football, and developed our hybrid “Futbol Football”. It was a huge hit with the reps and was later sold to the public. Winner of the Judges Award and Gold Addy award.

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