Jimmy Madison’s – Brand

Jimmy Madison’s is a southern kitchen and whiskey bar in Harrisonburg, Virginia. Jimmy is a fictional son-of-a-biscuit that we all wish was real. Our client named him. We made him from scratch. We designed the logo and decorated the interior with a mix of hand-drawn toasts, classic blues instruments, juke joints and whiskey labels. The interior art displays some of his infamous catchphrases. Our pal Jimmy is enshrined throughout the bar with oversized mementos of some of his cavalier exploits.