Sucker Jeans – Print Campaign

Situation: The world may not need another brand of upscale jeans, but it’s getting one. Sucker is the name. They’re made from seersucker. They’re cool and comfortable to wear, and they’re very sexy.

Solution: Make them rich with old South details, make them a little shady, make them a little naughty, even a little sinful. Then stand back.

Winner of two Gold Addy awards and a Special Judges Award.