Re/Max is coming after rehava claiming the rehava logo is too similar to Re/Max. Here’s what Adam Scoville, Re/Max’s legal counsel, had to say:

“First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.

“It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ ”

If you have to go through that much effort to find the similarities, clearly the logos do not look alike. Seems more like a like a big company trying to flex its muscle to squeeze out the little guy. In all that’s going on in the real estate world, one would think Re/Max has other, more important matters to address.

You can read the full article from the Post & Courier here and place your vote as to whether or not you think the logos look alike.